Company Breaks Ground on New Campus, Begins Production of All-New Mac Pro
Austin, Texas — Apple today announced the start of construction on its new campus in Austin, Texas, as part of its broad expansion in the city. At a production facility just a short distance away, Apple is preparing to ship the all-new Mac Pro to customers starting in December.
“Building the Mac Pro, Apple’s most powerful device ever, in Austin is both a point of pride and a testament to the enduring power of American ingenuity,” said Tim Cook, Apple’s CEO. “With the construction of our new campus in Austin now underway, Apple is deepening our close bond with the city and the talented and diverse workforce that calls it home. Responsible for 2.4 million American jobs and counting, Apple is eager to write our next chapter here and to keep contributing to America’s innovation story.”
The all-new Mac Pro was unveiled at Apple’s annual Worldwide Developer Conference in June. Mac Pro units are now in production in Austin and will soon ship to customers across the Americas. The 244,000-square-foot Mac Pro facility employs more than 500 people in a range of roles, including electrical engineers and electronics assemblers, who build each unique unit to customers’ specifications.
Apple’s growth in Austin is part of the company’s nationwide expansion — announced in January 2018 — to increase its investment in manufacturing, engineering and other jobs across the US. Apple is on track to contribute $350 billion to the US economy between 2018 and 2023, and during that time will hire an additional 20,000 employees in cities across the country.
Apple in Austin
Apple has broken ground on its new $1 billion, 3-million-square-foot campus. The campus will initially house 5,000 employees, with the capacity to grow to 15,000, and is expected to open in 2022.
Apple is steadily growing in Austin with approximately 7,000 employees in the city — more than a 50 percent increase in the past five years alone.
As part of its commitment to respecting the historical and geographical significance of the area, Apple is partnering with Austin-based Bartlett Tree Experts to preserve and increase the diversity of native trees on the 133-acre property. Thousands of trees spanning over 20 varieties native to Texas are planned for the campus — significantly more than were on the site before construction started. Additionally, the site will be designed to maximize green space, with landscaping covering over 60 percent of the campus, including a 50-acre nature and wildlife preserve that will be open to the public. Like all Apple facilities, the new Austin campus will run on 100 percent renewable energy, including from solar power generated on site.
Earlier this year, Apple launched its Community Education Initiative in Austin, partnering with Austin Community College, Austin area public schools and other community partners to bring Swift coding into the classroom. In addition, Austin Community College was one of the first community colleges in the country to offer App Development with Swift to train its students to design and develop apps.
Making Mac Pro in the US
The all-new Mac Pro is Apple’s most powerful machine ever, and 15,000 times faster than the original Mac. Apple and its manufacturing partners invested over $200 million in the Mac Pro facility in Austin, building out the complex assembly line where the Mac Pro is produced. Each Mac Pro travels a distance of 1,000 feet along the production line, with some components requiring precision placement within the width of a human hair.
Like all Apple products, Mac Pro is designed and engineered in California. Apple uses 9,000 suppliers across all 50 states, and Mac Pro contains hundreds of components from companies in 19 states: Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Maine, Massachusetts, Michigan, Minnesota, New Mexico, New York, Oregon, Pennsylvania, Texas, Vermont and Washington. This includes computer processors from Arizona and Oregon and graphics processors from New York, as well as electrical components from Maine, Pennsylvania and Texas.
The Mac Pro manufacturing site is UL Zero Waste to Landfill Gold certified, and has been recognized by Austin Water for Excellence in Water Conservation and Excellence in Environmental Stewardship.
Apple in the US
Apple is on track to reach its 2018 commitment of contributing $350 billion to the US economy by 2023, and will spend $30 billion in capital expenditures during that same period. The company supports 2.4 million jobs across the US, including 450,000 manufacturing and operations jobs and 90,000 direct employees in all 50 states.
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More than $1 billion from Apple’s $5 billion Advanced Manufacturing Fund has already been invested in American companies to foster innovation and growth in the US manufacturing sector. That includes $450 million distributed to Corning Incorporated in Harrodsburg, Kentucky, to support its research and development into state-of-the-art glass processes, equipment and materials integral to the delivery of next-generation consumer devices; $390 million awarded to Finisar in Sherman, Texas, to exponentially increase its R&D spending and high-volume production of vertical-cavity surface-emitting lasers; and $10 million allocated to the Elysis aluminum partnership to bring revolutionary advancements in green aluminum manufacturing to the commercial market.
Apple also continues its expansion in Boulder, Culver City, New York, Pittsburgh, San Diego and Seattle.
New York(CNN Business)Apple (AAPL) has been synonymous with names like iPhone, iPad and MacBook. On Friday, the company hopes that it will also be synonymous with names like Jennifer Aniston, Oprah Winfrey and Snoopy.
Apple TV+, the company’s long-awaited streaming service, launches on Friday inmore than 100 countries. The service is Apple’s foray into prestige content and it debuts amid the so-called “streaming wars,” which pits Big Media against Big Tech in the battle for consumers’ limited time and money.
The launch of Apple TV+ is a big moment for the company and for its CEO Tim Cook. The iPhone’sslumping salesmeans Apple has to convince existing customers to pay for services on the phones and laptops they already own.
It’s a big bet for Cook and the company, which isreportedly spending $6 billionon content. But it’s a bet that Apple needs to make, according to Tom Forte, an equity analyst at D.A. Davidson.
They had to diversify their business model because they were over reliant on smartphone sales,” Forte told CNN Business. “And the smartphone market has more than matured.”
In short, if the Steve Jobs era of Apple was defined by the unparalleled success of the iPhone, the Cook era may be defined by what Apple can convince us to consume on those devices.
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“I view the streaming endeavor as one of the most pivotal chapters in Cook’s legacy,” Dan Ives, Managing Director at Wedbush Securities, told CNN Business. “Ultimately, the success or failure of Apple’s streaming initiative is going to play a big role in the company’s ability to further monetize its 900 million iPhone customers worldwide.”
Apple’s competitors may have years of experience in Hollywood and deep content libraries to appeal to subscribers, but Apple is one of the most recognized brands in the world. It also has access to a built-in audience via the1.4 billion peoplewho use its devices.
The service has programming from A-list talent and undercuts its competitors in price. Apple TV+ costs $4.99 a month, and it’s free for a year with the purchase of a new iPhone, iPad, iPod Touch, Mac or Apple TV. And much likeAmazon(AMZN), which has made itsown aggressive push into video, Apple brings an established relationship with consumers to the battle.
And what Apple lacks in terms of a deep content library, it makes up for in star power.
There’s “The Morning Show,” a series about the behind-the-scenes drama in morning television starring Reese Witherspoon, Steve Carell, and Aniston — with the latter two making their returns to television. (CNN’s Brian Stelter is a consultant on the project, for which his book was used as background.)
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Apple has also courted Steven Spielberg, Jason Momoa and J.J. Abrams for its content war chest. And then there is themulti-year dealwith Winfrey, one of the most marketable names in entertainment.
The media mogul will produce documentaries and host “Oprah’s Book Club,” which will have Winfrey interviewing authors exclusively for the service.Winfrey saidearlier this year that the Apple platform allows her “to do what I do in a whole new way.”
For the young and the young at heart, there isSesame Workshop‘s “Helpsters” and “Snoopy in Space,” starring the beloved Peanuts’ beagle. A strong kids lineup will help Apple compete with the family-friendly Netflix, HBO Max and of course Disney+, a service backed by the company that has made a name for itself primarily with children’s content.
Despite a saturated market with an abundance of options, some like Katy Huberty, an equity analyst at Morgan Stanley, are bullish on Apple’s chances.
“We estimate Apple TV+ can become a $9 billion revenue business with 136 million paid subscribers by [fiscal year 2025], assuming just one in every 10 Apple user pays for the service by [fiscal year 2025],” Huberty wrote in a note last week.
Wedbush Securities’ Ives also believes Apple can be a strong competitor in the streaming wars.
“The reason I do believe that they’re going to be successful and viewed as an important player is because when Cook and Cupertino make a decision that they’re going to aggressively go after a market — just given the 60 billion a year they generate in free cash and the brand with 1.4 billion iOS devices to date — it’s hard to count them out,” he said.
The face-to-face meeting came as Zuckerberg sat down with some of his harshest critics during his visit to Washington. Trump has been among those critics, having repeatedly criticized Facebook as“anti-Trump”and for perceived anti-conservative bias. The President has tweeted on multiple occasions in support of conservative activists who have either been kicked off of Facebook or had run-ins with the company.Axios first reported theZuckerberg-Trump meeting.
Trump confirmed the meetingin a tweetThursday evening.
“Nice meeting with Mark Zuckerberg of @Facebook in the Oval Office today,” the President said.
The meeting was the most important meeting of Zuckerberg’s rare visit to the nation’s capital this week to meet with some of his biggest skeptics, seeking to bridge a divide between the social media giant and policymakers who have grown increasingly suspicious of its dominance.
Zuckerbergwill meet members of the House Judiciary Committee on Friday, according to a person familiar with the matter, following a slew of meetings on Thursday with some of his most prominent critics in Congress.
Zuckerberg is expected to meet with committee Chairman Jerry Nadler, a New York Democrat, as well as Rhode Island Democratic Rep. David Cicilline, who leads the committee’s antitrust panel.The Washington Postwas first to report on the meeting.
Cicilline is several months into a sweeping antitrust probe of tech giants including Amazon, Apple, Facebook and Google. Last week, Cicilline sent letters to all four companies seeking detailed records on their business practices, acquisitions and prior dealings with governments around the world.
Zuckerberg met Thursday afternoon with Missouri Republican Sen. Josh Hawley, one of Facebook’s most vocal critics, to discuss data privacy and allegations of anti-conservative bias.
Calling it a “frank discussion,” Hawley said he pressed Zuckerberg to sell off WhatsApp and Instagram.
“Safe to say he was not receptive to those suggestions,” Hawley said. He added that Zuckerberg conceded that the company had “made a mistake” in a fact-checking controversy surrounding a pair of videos published by the anti-abortion group Live Action.
Zuckerberg left the meeting wordlessly, flanked by advisers including Facebook’s US public policy chief, Kevin Martin.
Over dinner Wednesday night, Zuckerberg and a number of US senators discussed Facebook’s role in securing the country’s elections, as well as consumer privacy and competition issues in the social media marketplace.
“I was glad for the opportunity to discuss my concerns directly with Mr. Zuckerberg,” said Sen. Richard Blumenthal, a Democrat from Connecticut. “I focused on the challenges of privacy safeguards and I welcome the strong, constructive interest shown by Mr. Zuckerberg.
Cloudflare hasannouncedthat it will terminate its protection of 8chan after the forum site was linked to another mass shooting over the weekend, tying the site’s “lawlessness” directly to “multiple tragic deaths”.
Pressure had mountedon the company to cease its service to 8chan, arguing that it enabled the spread of violent white supremacist rhetoric and the celebration of perpetrators of massacres. Manifestos or open letters by shooters including those responsible for the Christchurch, Poway, and El Paso shootings, all of which occurred in 2019, have been hosted on the mostly-unmoderated forums.
The security company’s CEO, Matthew Prince, had wavered in public statements on Saturday and Sunday, tellingThe Guardianon Saturday evening that there wereno plans to terminate 8chanfrom the service, and that keeping it on was in fact a “moral obligation” He then told theNew York Timeson Sunday that he“[didn’t] know what [will] happen.”
8chan is among the more than 19 million Internet properties that use Cloudflare’s service,” the statement reads.
“We just sent notice that we are terminating 8chan as a customer effective at midnight tonight Pacific Time. The rationale is simple: they have proven themselves to be lawless and that lawlessness has caused multiple tragic deaths. Even if 8chan may not have violated the letter of the law in refusing to moderate their hate-filled community, they have created an environment that revels in violating its spirit.”
Cloudflare’s statement also referenced the company’s decision in 2017 tokick neo-Nazi hub The Daily Stormer off its service. Prince and other Cloudflare employees expressed discomfort over the decision to police protected content on political grounds, but the company line was that the Stormer’s claims that Cloudflare actively supported the site’s white supremacist views forced their hand.
Today, the Daily Stormer is still available and still disgusting. They have bragged that they have more readers than ever. They are no longer Cloudflare’s problem, but they remain the Internet’s problem.
I have little doubt we’ll see the same happen with 8chan. While removing 8chan from our network takes heat off of us, it does nothing to address why hateful sites fester online. It does nothing to address why mass shootings occur. It does nothing to address why portions of the population feel so disenchanted they turn to hate. In taking this action we’ve solved our own problem, but we haven’t solved the Internet’s.
Cloudflare’s turnaround could be considered another mark against their “warrant canaries”, the internal set of standards measuring their transparency and political independence. Upon terminating the Daily Stormer in 2017, theirstatementnoted:
“We’re going to have a long debate internally about whether we need to remove the bullet about not terminating a customer due to political pressure. It’s powerful to be able to say you’ve never done something. And, after today, make no mistake, it will be a little bit harder for us to argue against a government somewhere pressuring us into taking down a site they don’t like.”
Initial reports suggest that 8chan was down minutes after the announcement, although the site is still accessible at the time of writing.
Stocks are rising at the open on Wall Street Friday, led by gains in technology companies, as the market tries to rebound from steep losses a day earlier.
Intuit gained 4.8% after the maker of TurboTax reported quarterly earnings and revenue that topped expectations.
The major indexes are still looking at weekly declines. Investors have been worrying about the escalating trade war between the U.S. and China, though things were quiet on the trade front early Friday.
The Dow rose 168 points, or 0.7%, to 25,658. The S&P 500 added 18 points, or 0.7%, to 2,840.